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**Update** There's now a follow up post about this that contains the restaurant's version of the story, and a good lesson in modern PR.**
There's a woman over in Greensboro who writes a regular column for the News & Record, is a blogger and is a "foodie." She and her husband decided to celebrate their anniversary by going to a restaurant called Bistro Sofia and allegedly had the following occur (ed. note: I should have used 'allegedly' here sooner and did not, for which I apologize):
- The waiter made an anti-Semitic remark; the woman is Jewish.
- The waiter accidentally overcharged their debit card by $1,000 so they ended up with overdraft fees, etc.
- They got the situation resolved with the bank with the help of the waiter's boss later that evening. The restaurant also credited back the cost of the meal.
- She wrote an email to the owner of the restaurant to give her feedback on the dining experience and mentioned the meal had been credited back. She also offered to come by the restaurant to pay if the meal credit was in error. The owner replied with a fairly polite email.
- Later, when doing her online banking, the author discovered that the meal had been charged again (including tip) after the owner's email had been sent. No warning came from the owner that she was going to charge the meal after all.
This is what has happened to the restaurant:
- The woman blogged about her experience. You have to figure at least friends and family have read it.
- One person who did read it was Ed Cone, one of the most widely read bloggers in the area. He's called the "Godfather of Blogsboro" for a reason.
- Lots of people read it and at least one in Winston-Salem blogged about it himself. And knowing the power of blog headlines in Google he made sure to use the town name and company name in the headline.
Despite the fact that the woman also gave the restaurant's product, the food, a glowing review the restaurant got a black eye. That, my friends, is called bad PR in this day and age. Unless they pull some business-judo and make it work to their advantage...maybe Klan night every Monday?
